One way to show people what you are doing is being strategic about social media. I never used to believe in social media and I thought it was a waste of time until I built a strategy around it. My LinkedIn content often generates high engagement and in the last 6 months, I have had numerous people reach out to work with me despite saying NO when they first met me. Some of those people are my clients – others, the ones who I feel didn’t show me any respect, are not. Similarly, I have said NO to several prospective clients because they simply didn’t fit the type of person I want to work with (strategically turning YES into NO – but that’s for another article). Social media can be a double edge sword and it can easily distract you, however if it’s used correctly the exposure and credibility you can build is priceless. For example – one of my recent speaking posts generated over 18,000 views, a networking post over 15,000 views and an educational piece over 8,000 views. Each was carefully thought out, written and posted at a specific time and on a specific day. I never imagined having this much exposure on my social media and it’s resulted in speaking and coaching opportunities, increased my credibility and enabled me to build a new network. It’s also converted quite a few NO into YES!